
Hey! I'm Michelle J Raymond
Global LinkedIn B2B Consultant and Founder of Good Trading Co. I'm passionate about sharing my social selling knowledge to help you grow your business by attracting better-fit opportunities.I work with companies worldwide to give them clear strategies that are easy to follow and effective over the long term.The go-to expert on LinkedIn Pages, having co-authored the world's first book on the subject. Also an extensive library of podcast episodes as an expert guest.If you are looking to generate brand awareness, build employee advocacy teams, use LinkedIn to attract better fit candidates, or generate business leads and opportunities let's talk.
Good for Business Show
The Good for Business show is a weekly podcast recorded on LinkedIn Live. I collaborate with industry experts and together we share our best B2B Growth Tips on:
- LinkedIn Strategy
- LinkedIn Social Selling
- LinkedIn B2B Marketing
- LinkedIn Branding
- LinkedIn Content CreationThe Good for Business Show is fully accessible - podcast, video and transcript available.

International Best Selling Author
Michelle J Raymond is the co-author of Business Gold: Build Awareness, Authority and Advantage with Linkedin Company Pages. It is the world's first book dedicated to Company Pages.Business Gold explains how you can take advantage to promote your brand, generate leads and gain the edge over your competition.From why you should take pages seriously to examples of Company Page excellence, this book takes you step by step through the process of setting up your Page and how to leverage it in your marketing.
Dear Reader,This isn’t an ordinary branding book or business book, for that matter. The LinkedIn Branding Book is more. This compilation is our invitation to support you in investing and profiting from your unlimited potential through the power of LinkedIn.Inside, you’ll discover the power of putting yourself out there and the foundational branding steps you need to stand out and rise up on LinkedIn, either as an employee or a business.Think of #MichelleSquared as empowering yet straight-talk experts, guiding you to build a personal or business brand that is uniquely and proudly yours.The LinkedIn Branding Show, our highly regarded weekly podcast, comes to life on these pages. You’ll find interactive episodes with actionable takeaways threaded in with the stories and lessons that will deliver real results. Throughout, you will be guided by our personal perspectives, our decades of sales and marketing knowledge, and our first-hand experiences building LinkedIn brands on a global scale.The LinkedIn Branding Book is here to fast-track and ensures your success. You can skip the mistakes we made, avoid frustration, and move forward confidently and convincingly with your refined LinkedIn personal and business brand.Come along for the journey with the Power of #MichelleSquared, the Power of LinkedIn and the Power of Good Brands and Good Businesses.If you want to invest in your and your business’s success, we wrote this book for you.Michelle B Griffin & Michelle J Raymond
AKA #MichelleSquared
About
Good Trading Co
I founded Good Trading Co to share my experience building B2B communities, social selling and highly effective content strategies with other businesses.I designed the G.T.C Synergy™️ method to get maximum results with focus on what matters.+ Recharged LinkedIn Profile
+ LinkedIn Company Page
+ LinkedIn B2B Content Strategy
= Winning!